Praise

“Whether or not his optimism is justified, Tucker’s engaging book illustrates just how valuable all this personal information is.”
—GAUTAM MALKANI, The Financial Times

An Amazon Best Book of the Month, March 2014. “Tucker has penned a big data book that can be understood by both technophiles and luddites alike.”
—KEVIN NGUYEN, Amazon.com

“An important exploration of a future in the making and should be read by business leaders, entrepreneurs, policy makers, futurists, students—really, anyone who needs to know what tomorrow holds. At least, that is, until someone develops a Future app for that.”
—RICHARD YONCK, The Futurist

“In this fascinating and gripping book, Tucker illustrates how… predictive powers will tell us about our personal health before we know it and how that health will affect others, where and when a crime might happen and who might become a victim of a crime, and when you might fall in love.”
—Publishers Weekly

“A well-written consideration of how, in the next two decades, we will be able to predict huge areas of the future with far greater accuracy than ever before in human history, including events long thought to be beyond the realm of human interference.”
—Kirkus Reviews

“Contemplating the future—the very, very near future—of Big Data is by turns terrifying and exhilarating. Patrick Tucker captures both extremes and everything in between in this thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy. This is a book powered by big ideas and enriched by expert storytelling.”
DANIEL PINK, author of To Sell Is Human and Drive

“Any American who doesn’t understand what big data has to do with everyday existence should read this book today. What’s at stake in The Naked Future is nothing short of free will itself.”
DOUGLAS RUSHKOFF, author of Present Shock: When Everything Happens Now

The Naked Future unveils a plausible future that is at once thought-provoking and rather unsettling. It seems inescapable.”
VINT CERF, Internet pioneer

“Patrick Tucker’s thought-provoking, eye-opening, and highly entertaining book The Naked Future skillfully illustrates how the intelligent analysis of big data is allowing us to see into the future with ever-increasing precision.”
RAY KURZWEIL, author of How to Create a Mind

“A fantastic romp through the data-drenched world that is just around the corner. Patrick Tucker spots the trends shaping society and business, and tells the stories with verve and insight. The Naked Future exposes what we need to know about tomorrow’s world—to not be caught with our pants down!”
KENNETH CUKIER, coauthor of Big Data: A Revolution That Will Transform How We Live, Work, and Think

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